Identify. Evaluate. Manage.

A specialist management consultancy that helps you identify, evaluate and manage regulatory risk. Our TPD practice helps you with the Tobacco Products Directive. Our Public Policy practice helps you talk to political capitals around the world. Our values are what we live by and what set us apart.

TPD management

We have been working on vaping and the Tobacco Products Directive for longer than anyone else. Our lobbying practice was at the forefront of its conception and our TPD practice has managed compliance with it for the leading tobacco and vaping companies in the US, Europe and China. We work with vapour products, smokeless tobacco products, waterpipe tobacco, novel tobacco products and herbal products for smoking.

Formulations and quality - we have a globally recognised PhD formulation chemist on staff who makes sure eliquid formulations are expressed correctly and can advise on the inclusion of particular components. We're expert in obtaining molecular-level disclosure from upstream suppliers and we're on good terms with the major suppliers of flavourings to the vape industry. We can also advice on quality management systems and their disclosure to regulators.

Analytical chemistry - We aren’t a laboratory and we're not going to pretend that we are, but we know how to manage them and we know the good ones. We often contract with laboratories on behalf of our clients to make sure they get the data they need on the products they make, be that emissions test data or eliquid analysis. And our job doesn’t stop when we’ve had the results back from the lab. Our team will help tell you what they mean and what their limitations are.

Toxicological data - our partnerships give our customers access to a wealth of toxicological data that they can use for TPD notifications, advocacy, or for their own internal development activities. This software based approach gives you summaries of published data on your components for a competitive price. We can also provide for final product assessments if you need them.

TPD notifications - once you’ve done the emissions testing, got the toxicological data and completed your qualitative documents, you need to get them across to the EU countries you want to sell in. This can be a painful and time-consuming process. We’ve created a semi-automated process that cuts out two-thirds of the data entry, meaning we can get your notifications done in record time. And, unlike many other providers on the market, we don’t stop there: you’ll get a copy of everything we submit on your behalf. No more chasing suppliers for proof of submission or questioning the content. With us, transparency is king.

Public Policy

Our London and Brussels based public affairs practice has experience of direct and indirect advocacy in the United Kingdom and the institutions of the European Union. We have also worked with the US Federal Government to some extent. We pride ourselves on winning substantive legislative change for our clients by engaging directly with policy decision makers and the people that influence them.

In Europe, we have experience of a number of sectors including tobacco and vape, payment services, energy and international relations. We are also specialist advisors on Brexit and its implications for global commerce and can help you navigate and influence the final Brexit settlement for your sector. We have a former Diplomat with European Council experience on staff who is able to access the thinking of the EU27 and extensive networks in the United Kingdom.


Peter Beckett, Director - Peter is a leading public affairs professional and Tobacco Products Directive compliance consultant. He played a leading role in the legislative process that resulted in the adoption of the TPD and understands its provisions for vaping products in minute detail. He has also advocated for private sector interests in the fields of digital payments, international relations, chemicals and fashion. He is a former European Parliamentary advisor.

Dr Monica Vialpando, Of Counsel (TPD practice) - Monica is a pharmaceutical scientist who specialises in poorly soluble molecules. She helps PolicyMatters clients prepare their formulations for regulatory scrutiny and advises on both scientific and quality control issues. She has a background in both pharmaceuticals and vaping and completed her PhD at the University of Leuven.

Clive Cusens, Of Counsel (Public Policy Practice) - Clive is a former diplomat who served at the Permanent Representation of Malta to the European Union. During this time, he was the lead delegate in several Council Working Group as well as Expert Group Meetings organised by the European Commission. He has also worked in the European Parliament and advises clients on matters of European Public Policy. He is a graduate of the College of Europe.


Our core values set us apart

Transparency – every PolicyMatters client will have full visibility and traceability on the work that we perform for them. No more worrying whether TPD submissions have been made and what’s in them, we give all our clients not just ECID numbers but the entire package of data we submit to the authorities.

Simplicity – we are about giving straight answers to straight questions and we don’t do smoke and mirrors. When we work with third parties, we tell you who they are and why we work with them.

Professionalism – our team are highly trained in their fields and possess specialist knowledge that really adds value. When you talk to us, you will always talk to an expert who can answer your question, not a salesperson who wants to upsell.

Value for money – we know margins are tight and that you’d rather spend money on activities that directly help the bottom line. That’s why we are a lean operation and we pass the savings on to our clients.


Get in touch to learn more about how we can help.